What we’re building, in the open
Finished work, work still in progress, and the methods behind both. Real numbers, including the ones that didn’t go our way.
- Guide
How to follow up with leads on WhatsApp: timings, messages and a simple plan
When to reply, when to follow up, what to send each time, and when to stop. A four-message WhatsApp follow-up plan for small businesses, with examples.
29 Oct 2026 - Guide
How to rank on Google Maps: a 12-step checklist for Indian businesses
Google ranks Maps results on relevance, distance and prominence. A practical 12-step checklist to rank higher, with what we found when we checked 30 top-rated clinics.
29 Oct 2026 - Guide
How much does a website cost in India in 2026?
Typical website prices in India for small businesses, custom sites and online stores, what changes the price, what you should get for the money, and the costs people forget.
29 Oct 2026 - Guide
WhatsApp auto-reply messages for business: 30 samples to copy (English and Hindi)
Ready-to-copy WhatsApp Business auto-reply messages for greetings, after hours, common questions and follow-ups, in English and Hindi, plus how to set them up in the free app.
29 Oct 2026 - Case study
Case study: how we turned our own book-a-call link into a 2-minute enquiry flow
TAL's first client was TAL. How we replaced days of back-and-forth after every "yes, let's talk" with one link, seven one-tap questions and a booked time, for businesses that grow on enquiries.
19 Oct 2026 - Live
How fast do businesses reply to a new enquiry? Our 2-week test across 5 industries
A live test, Oct 21 to Nov 3, 2026. We time how long real estate firms, clinics, interior designers, wedding venues and study-abroad consultants take to answer a new enquiry, and share the numbers as they come in.
19 Oct 2026 - How we work
How to test a business idea before you spend on it, in 6 steps
The design-thinking method TAL uses to check whether an idea is worth building. Map your assumptions, talk to real customers, test who will pay, run the smallest test, then decide with evidence.
19 Oct 2026