A local phone store, turned into a brand people know
Electronics retail · Ajmer · Since 2022
A brand identity from scratch, daily local content and Meta and Google ads for a multi-store electronics retailer in a tier-2 city.
The challenge
A growing retailer of phones, TVs, ACs and home appliances had no clear brand and no online presence. It needed content that spoke to customers in a tier-2 city, in their own words.
The work, over six months
- A brand identity from scratch: tone of voice, colours, type and visual style
- Daily local content and ad copy, in Hindi and English, built around festivals, launches and easy-finance offers
- Social media across Facebook, Instagram and X
- Meta and Google ads aimed at one thing: getting people into the stores
What this looks like for you
A local business that looks as good online as it is in person, with ads judged by footfall, not likes.