A clear voice for an AI accessibility platform
B2B software · Israel · Since 2022
Positioning, content and LinkedIn lead generation for an AI accessibility platform selling into a sceptical B2B market.
The challenge
Give an AI accessibility platform a clear, believable voice in a B2B market that doubts both AI and quick-fix accessibility tools.
The work
- Positioning built on two ideas. A scan sees your website, Pluro sees your users. And AI that helps teams work smarter, not AI that replaces them.
- Content with a creative team. Carousels, posts and reels in a problem-then-solution, fact-led format.
- Weekly long-form blogs for the website.
- Lead generation through LinkedIn outreach and engagement, plus ghostwritten founder posts.
- Clear audiences: agencies, business owners, accessibility teams, product and UX teams, developers and compliance leads.
What this looks like for you
One sharp idea your buyers can repeat, and the content and outreach to put it in front of the right people every week.