A playful voice for a ready-to-cook snack brand
FMCG snacks · India · 2017-20
Daily content and weekly campaigns that rode festivals, cricket and movie releases, for a snack brand fighting for attention.
The challenge
Build a fun, memorable identity for a ready-to-cook snack brand in India's crowded FMCG market.
The work
- The account, run end to end
- Daily content, plus weekly ad and social campaigns
- Moment marketing: festivals, cricket, movie releases and trending formats
- Product pages and social media across platforms
What this looks like for you
A brand that joins the conversation people are already having, every week, instead of waiting for a big launch.