Short video ads for brands that sell online
D2C beauty and wellness · 2025
Creator-style ads and a customer-style video, made for paid social, where the first two seconds decide everything.
The challenge
Make ads people don't skip. On Instagram, a polished ad looks like an ad, and gets scrolled past.
The work
Three short videos. Two are creator-style ads, where a person talks to the camera the way a friend would. One is a customer-style video (often called UGC) that starts from a real problem.
What this looks like for you
Ads that look like the posts people already stop for, so your spend goes on attention, not on being skipped.