The Glück Bistro
The Glück Bistro · Strategy & growthA 90-day growth plan for a new bistro
Restaurant · India · 2026
Positioning, a 90-day plan linking social posts, reviews, referrals and loyalty, campaign posters, and a simple guide to the restaurant's numbers.
The challenge
A new, founder-led bistro had a strong identity but no clear path from "people like the place" to "people find it, come back and bring friends", or a clear view of whether each customer was profitable.
The work
- Mapped the customer journey. Who the bistro is for, how they discover it, and what turns a first visit into a regular.
- Wrote the brand story. Positioning and visual content ideas that carry it.
- Planned 90 days. Social content, reviews, referrals and loyalty, in order, each feeding the next.
- Made the numbers simple. A guide to orders, cost to win a customer, repeat visits and profit per order.
- Made the materials. Campaign posters and QR cards that send diners to reviews and offers.
What this looks like for you
Posting more isn't a growth plan. One that works links where people find you, why they come back, and what each customer is worth, so you know which step to fix first.