A new cocktail menu, launched on Instagram
Restaurant · 2025
A launch set for a restaurant's new cocktail menu: a title post, one post per drink, and a launch reel, made to go out together.
The challenge
Launch a new cocktail menu so it feels like an event, not just a new page in the menu.
The work
A title post, one post for each of four signature drinks, and a short reel from the kitchen and the bar. Each drink post names its ingredients, so people know what to order before they arrive.
What this looks like for you
The same kit for your launch, whether it's a menu, a product or a new service: a set of posts and a short reel that tell one story and go out on the same day.